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Meers | Holiday Gift

Design & Art Direction

Meers wanted to give a holiday gift with staying power– not just another card that would get thrown in the trash. We also wanted this gift to reflect our new brand, “Love Something,” that had launched just a month prior. The theme for the gift was “Love Holiday Cheer(s)."
Creative Director: Dave Thornhill            Copywriter: Kate Shannon            Printing: Skylab Letterpress
To bring this to life, we created letterpress coasters with lines from the Meers manifesto. Each saying was paired with a drink recipe for recipients to make throughout the year. The coasters were packaged in a custom wooden sleeve, tied with twine and garnished with a cinnamon stick, for added flavor.